Wear your passion. Grow the game.

If you love women’s football just as much as we do, you’re in the right place. Discover fan apparel designed to be worn with pride, on matchdays and every day.

Fan favourites

Loved by fans. Worn on repeat. Discover our most popular designs.

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T-shirts

Soft, durable organic t-shirts that let you show your love for women’s football in style.

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Sweatshirts

Comfy organic-cotton sweatshirts perfect for match days, training runs, or everyday wear.

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Hoodies

Premium, sustainable and super comfy hoodies designed for comfort, confidence, and everyday wear. Choose between a relaxed boxy fit or a classic college fit to suit your style.

Boxy hoodies

Relaxed, oversized fit with dropped shoulders and a clean, no-drawcord hood for a modern, statement look.

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College hoodies

Classic, regular fit with a traditional drawcord hood, designed for easy everyday comfort.

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Hats

Premium, sustainable, and comfortable hats, designed to elevate your everyday look while celebrating the game.

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  • Front
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Free with every purchase over £75

We are women's football - Tote bag

£14.99 GBP
£14.99 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.
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Our blog ✍️

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  • Joyful and diverse Women’s Super League fans celebrating together in a packed football stadium.

    What Makes Women’s Football Fans Unique?

    Women’s football fans are helping shape one of the most exciting movements in sport today. As the women’s game continues to grow globally, so does a fan culture rooted in...

    What Makes Women’s Football Fans Unique?

    Women’s football fans are helping shape one of the most exciting movements in sport today. As the women’s game continues to grow globally, so does a fan culture rooted in...

  • Young female football fan wearing a Women’s Football hoodie and fan merch, celebrating the women’s game.

    More Than a Trend

    Women’s football isn’t just growing on the pitch, it’s shaping culture far beyond it! From record-breaking crowds to unforgettable moments, fans are connecting with the women’s game in new and meaningful...

    More Than a Trend

    Women’s football isn’t just growing on the pitch, it’s shaping culture far beyond it! From record-breaking crowds to unforgettable moments, fans are connecting with the women’s game in new and meaningful...

  • Legendary women’s football player in Brazil kit celebrating during an international match.

    The G.O.A.T of women's football

    Marta Vieira da Silva is widely hailed as the greatest female footballer of all time. From the streets of Brazil to breaking World Cup records and winning six FIFA World...

    The G.O.A.T of women's football

    Marta Vieira da Silva is widely hailed as the greatest female footballer of all time. From the streets of Brazil to breaking World Cup records and winning six FIFA World...

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