For the Love of the Women’s Game

Independent and London-born, we create apparel that lets fans wear the movement, back the rise, and help push women’s football forward.

SHOP COLLECTIONS SHOP FAN FAVOURITES

FAN FAVOURITES

Loved by fans. Worn on repeat. Discover our bestsellers.

Front
Football in my heart - Boxy hoodie
Front
Team her - Hat
Front
Level the game- Sweatshirt
Front
In my women's football era - Boxy hoodie
Front
Goal digger - Hat
Front
Evolution - Tshirt
Front
Goal digger - Boxy hoodie
Front
In my women's football era - Tshirt
Front
Women's football has entered the chat - Tshirt
MORE FAN FAVOURITES

T-shirts

Soft, durable organic t-shirts that let you show your love for women’s football in style.

1 20
View all

Sweatshirts

Comfy organic-cotton sweatshirts perfect for match days, training runs, or everyday wear.

1 20
View all

Hoodies

Premium, sustainable and super comfy hoodies designed for comfort, confidence, and everyday wear. Choose between a relaxed boxy fit or a classic college fit to suit your style.

Boxy hoodies

1 20
View all

College hoodies

1 20
View all

Hats

Premium, sustainable, and comfortable hats, designed to elevate your everyday look while celebrating the game.

1 15
View all
  • Front
1 1

Free with every purchase over £75

We are women's football - Tote bag

£14.99
£14.99
Sale Sold out
Taxes included. Shipping calculated at checkout.
Colour
View full details

Our blog ✍️

View all
  • 5 Iconic Matches That Changed Women’s Football

    5 Iconic Matches That Changed Women’s Football

    Women’s football didn’t grow overnight. Its rise has been shaped by unforgettable matches — games that shifted perceptions, broke records, and proved just how powerful the women’s game could be....

    5 Iconic Matches That Changed Women’s Football

    Women’s football didn’t grow overnight. Its rise has been shaped by unforgettable matches — games that shifted perceptions, broke records, and proved just how powerful the women’s game could be....

  • Joyful and diverse Women’s Super League fans celebrating together in a packed football stadium.

    What Makes Women’s Football Fans Unique?

    Women’s football fans are helping shape one of the most exciting movements in sport today. As the women’s game continues to grow globally, so does a fan culture rooted in...

    What Makes Women’s Football Fans Unique?

    Women’s football fans are helping shape one of the most exciting movements in sport today. As the women’s game continues to grow globally, so does a fan culture rooted in...

  • Young female football fan wearing a Women’s Football hoodie and fan merch, celebrating the women’s game.

    More Than a Trend

    Women’s football isn’t just growing on the pitch, it’s shaping culture far beyond it! From record-breaking crowds to unforgettable moments, fans are connecting with the women’s game in new and meaningful...

    More Than a Trend

    Women’s football isn’t just growing on the pitch, it’s shaping culture far beyond it! From record-breaking crowds to unforgettable moments, fans are connecting with the women’s game in new and meaningful...

1 3
View all