For the Love of the Women’s Game

Independent and London-born, we create apparel that lets fans wear the movement, back the rise, and help push women’s football forward.

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FAN FAVOURITES

Loved by fans. Worn on repeat. Discover our bestsellers.

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Football in my heart - Boxy hoodie
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Team her - Hat
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Level the game- Sweatshirt
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In my women's football era - Boxy hoodie
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Goal digger - Hat
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Evolution - Tshirt
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Goal digger - Boxy hoodie
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In my women's football era - Tshirt
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Women's football has entered the chat - Tshirt
MORE FAN FAVOURITES

T-shirts

Soft, durable organic t-shirts that let you show your love for women’s football in style.

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Sweatshirts

Comfy organic-cotton sweatshirts perfect for match days, training runs, or everyday wear.

1 20
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Hoodies

Premium, sustainable and super comfy hoodies designed for comfort, confidence, and everyday wear. Choose between a relaxed boxy fit or a classic college fit to suit your style.

Boxy hoodies

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College hoodies

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Hats

Premium, sustainable, and comfortable hats, designed to elevate your everyday look while celebrating the game.

1 15
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Free with every purchase over £75

We are women's football - Tote bag

£14.99
£14.99
Sale Sold out
Taxes included. Shipping calculated at checkout.
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Our blog ✍️

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  • 5 Iconic Matches That Changed Women’s Football

    5 Iconic Matches That Changed Women’s Football

    Women’s football didn’t grow overnight. Its rise has been shaped by unforgettable matches — games that shifted perceptions, broke records, and proved just how powerful the women’s game could be....

    5 Iconic Matches That Changed Women’s Football

    Women’s football didn’t grow overnight. Its rise has been shaped by unforgettable matches — games that shifted perceptions, broke records, and proved just how powerful the women’s game could be....

  • Joyful and diverse Women’s Super League fans celebrating together in a packed football stadium.

    What Makes Women’s Football Fans Unique?

    Women’s football fans are helping shape one of the most exciting movements in sport today. As the women’s game continues to grow globally, so does a fan culture rooted in...

    What Makes Women’s Football Fans Unique?

    Women’s football fans are helping shape one of the most exciting movements in sport today. As the women’s game continues to grow globally, so does a fan culture rooted in...

  • Young female football fan wearing a Women’s Football hoodie and fan merch, celebrating the women’s game.

    More Than a Trend

    Women’s football isn’t just growing on the pitch, it’s shaping culture far beyond it! From record-breaking crowds to unforgettable moments, fans are connecting with the women’s game in new and meaningful...

    More Than a Trend

    Women’s football isn’t just growing on the pitch, it’s shaping culture far beyond it! From record-breaking crowds to unforgettable moments, fans are connecting with the women’s game in new and meaningful...

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Multicolumn

  • Independent & London-Born

    Proudly independent. Built for the women’s game from the heart of London.

  • Premium Quality & Responsible Materials

    Comfortable, organic and high-quality fabrics you can feel good wearing.

  • Free UK Shipping Over £75

    No surprises at checkout. Mainland delivery on us when you spend £75+.
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